WOW, thats it no one can take on Google, i wont even take the time to explain because i wont be as efficient and well presented as Google, so just click the link and see how cool Google is. OK NEVERMIND I BET ITS AN APRIL FOOLS JOKE, ill find out soon, even if it is pretty smart idea, what i think it will be is the same as gmail they annouced it as a joke and it was real hence the joke was the joke.
UPDATE: I was right its an April fools joke non the less it was a great idea.